Field notes
Notes from the studio.
Useful before you hire anyone.
Why page twenty should look like page one.
A brand rarely breaks on the homepage. It breaks quietly, page by page, as new things get added in a hurry.
Your domain, your accounts, your keys.
The most expensive line in a website project is the one nobody wrote down: who owns what when the work is done.
Sell one product properly before you list a hundred.
A catalogue multiplies whatever is true of a single product page. Get that page right first.
Why we build the first screen before we write the proposal.
A document asks you to imagine the product. A working screen on your phone lets you judge it.
Five things to have ready before you brief a studio.
You do not need a finished spec. You do need these five answers, even rough ones.
A beautiful homepage is only the beginning.
The interesting test is what happens after someone likes what they see.