02 · Brand & identity
A name people repeat and a look they recognise.
Positioning, voice, logo, colour and type — built as a working system your website, packaging and social channels can all draw from.
What you get
- Positioning and a voice guide with real example sentences, not adjectives
- Logo suite, colour palette and typography, delivered as files and as design tokens
- Social, email and presentation templates in the new identity
- A one-page brand sheet anyone on your team can follow
How it starts
- ListenYour customers, your competitors and the words you already use. We read before we draw.
- DirectionsTwo or three distinct routes, each shown on a real page of your business — never a logo floating on white.
- RefineYou choose; we take one direction all the way to a finished system.
The honest edge
Trademark searches and registration are legal work. We will point you to the right professional; we do not give legal advice.
In the work
Fair questions
- Do I need a finished brief?
- No. Tell us the business and the problem. Shaping the brief is part of the work.
- Who owns the site, the code and the accounts?
- You do. Domains, hosting, payment providers and app-store listings are set up in your name.
- Can you work with what I already have?
- Yes. A full rebuild is never a requirement. Sometimes the right move is one page, one flow or one integration.